Restaurants
HOTELmarcs provides specialized expertise in food and beverage, creating differentiated and sustainable concepts for restaurant operators, hotels, investors, management companies and mixed-use developments or franchises.
Conduct site market analysis, including location, accessibility and demand drivers for potential clientele.
Determine best concept and positioning for differentiation accompanied by concept brief and design features highlights.
Develop business plan, estimated investment cost, five-year revenue projections, working capital requirements, pre-opening expenses and resource planning.
Oversee kitchen design and equipment selection to optimize work flow; integrate mechanical, electrical and plumbing (MEP) specifications; and meet government safety standards and HACCP compliance.
Develop and put in place innovative, well-balanced menu that supports restaurant concept, culinary direction, desired price point and target clientele.
Food and Beverage in Mixed-Use Projects
(Retail / Franchise )
Provide recommendations on optimal F&B opportunities and mix for shopping malls, mixed-use developments and entertainment destinations. Develop concepts, identify and secure operators/franchises and maximize leasing income.
Define and allocate optimum number and concepts of F&B outlets in mixed-use developments, complementary to the retail and office components as well as the development’s residential and other commercial entities
Create policies and procedures as well as develop comprehensive training programs and service manual.
Recommend software and hardware systems to monitor and control income and expenses, as well as reservation and guest history data bases.
Develop profile and recruit restaurant leader/manager who will ensure unified high quality service delivery and repeat guest loyalty.
Offer “mystery shopping” service for objective feedback on concept, quality, atmosphere, service and pricing in line with customer and market expectations. Prescribe solutions to overcome shortfalls.
Develop exciting marketing campaigns to create awareness, interest and excitement.
Act as owner’s representative to manage tasks, negotiations, supplier and contractor relationships, and perform as an experienced asset manager.
