PROJECT SITE LOCATION

Expertly evaluate feasibility of new project site location, with competitive analysis and definition of optimal product branding.

FINANCIAL FEASIBILITY

Conduct financial feasibility studies for new, renovated, redesigned or rebranded properties, including economic viability, revenue projection and return on investment.

MASTER PLAN

Create comprehensive Master Plan with concept and design brief; area program and space allocations; architectural components; engineering applications and construction milestones.

CONSULTANTS

Recommend, source and secure specialized consultants for ID (interior design) and engineering, technology, procurement, landscaping, etc.

DESIGN GUIDELINES AND CHECKLISTS

Set design guidelines and checklists for public areas and back of house, including MEP (mechanical/electrical/plumbing), OS & E (operating supplies and equipment), energy management systems and LEED application standards.

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MOCK-UP ROOM

Supervise and closely monitor concept to detailed design, build and approval of mock-up room prototype.

FINAL VALIDATION OF CONCEPTS

Guide final validation of concepts from construction, financial and operational perspectives, e.g. review and approval of layouts and renderings.

PROJECT COORDINATION

Provide project coordination according to construction and pre-opening services critical path, assist in value engineering during construction phase and coordinate meetings with all consultants and owner.

HANDOVER

Conduct handover of final product with testing of installations and equipment, defect corrections, screening and trial.

Operations

• Conduct comprehensive organizational structure and administrative systems assessment to evaluate efficiency and identify areas and solutions for improvement.

• Develop/review annual business plans.

• Conduct risk management assessment to identify legal, employment or property aspects and advise mitigation measures.

• Provide “mystery shopping” service for objective feedback on guest experience and develop solutions to rectify underperforming areas. 

   

• Financial audit:  review financial statements to ensure accounting standards compliance.  Measure business performance and track attainment of goals through past and current performance data and comparison against competitive set.

•  Evaluate in-house businesses and propose improvement formulas for concessions.

• Audit purchasing department efficiency, cost structures and supplier base.

• Provide comprehensive assessment and recommendations for human resources.  Implement specific metrics to determine satisfaction and productivity levels.

•  Advise on creation/activation of an inspiring, sustainable corporate culture.

•  Contribute to management selection through the HOTELmarcs worldwide candidate databank, including screening, reference checks, tailored job descriptions, interview coordination, and hire packages and proposals.

•  Engage outsourced talent for short-term projects by identifying, connecting and delivering expert matches for needs.

•  Deliver passionately inspired training programs, tailored to performance requirements.  

•  Provide career planning, role development, appraisal process and succession planning.

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• Analyze, plan, optimize and monitor sales activities.

• Implement effective customer relationship management (CRM) systems.

• Review efficiency of reservation systems.

• Launch branding and communications programs to build brand image and disseminate strong sales messages through multiple communications channels, e.g. public relations, advertising, social media, etc.